The logo provides various examples of one’s “state of mind” evolving from experiences and events that may or may not have materialized in one’s life. Positive and negative examples of emotions, feelings, and thoughts engrained within one’s thought processes (consciously or subconsciously) are noted. The words (visualize, initiate, persist, realize, opportunity, meaning) on the outer area around the brain disclose a process of reaching for one’s desires and obtaining satisfaction and meaning in fulfilling these desires. “Observation” is noted at the top of the inner area and followed by an array of emotions, actions, thoughts, feelings, etc. that may overcrowd the brain at various periods of one’s life.

The emphasis is that one will encounter an array of these attributes within their mind, based on one’s experiences and observations relating to a specific matter, in addition to relating to their life. Those who can adequately process through these various thoughts and emotions will, more often than not, reach a period of perseverance in obtaining their goals and desires. This logo provides select examples of various reflections within the complex human mind.